In Week 3 we explored the exciting arena of Healthcare Innovation. We went under-the-knife with new robot surgeons, we considered how genetic engineering could cure Malaria, and we announced our R50k pitch contest! Here’s some of the featured submissions from the week:
CHALLENGE #1: BEHAVIOUR CHANGE (TB TREATMENTS)
More than 20% of people in SA who start being treated for TB don’t follow through on their treatments.
You are the CEO of a startup company that specialises in mass behaviour change. Years ago you came across the book “Made to Stick” by Chip and Dan Heath and much of your strategy for influencing people’s behaviour stems from the principles in this book. [Read Me]
There is another great book that you use often in your company – “The Influence Principles” by Dr Robert Caldini. The book summarises a bunch of scientific research into the art persuasion. [Read Me]
Now, using the principles from these books, write a short story that will help convince people to follow through on their treatment plans.
FEATURED SUBMISSION: Jenna Germishuys, Curro Hazeldean
A: As Amber kneeled down at the starting line she couldn’t get her mind to focus on the race that was coming. Her mind was filled with fatigue and the only thing she could think of was a glass of water.
The shot went off and she had to run. She couldn’t form a coherent thought. The only thing moving her forward being her muscle memory from all those months of practice. The end was in sight. And suddenly it wasn’t. Her vision blurred as she collapsed over the finish line. She’s made it to the end, but at what cost.
She couldn’t stand upright and the world was becoming darker by the second. Until she was out. Amber opened her eyes to the blinding whiteness of what she knew to be a hospital room. The next hours were absolutely horrid.
She hated needles. As she waited for the results she looked at the posters on the wall. Stories of lives ruined by cancer, tuberculosis, diabetes and she couldn’t stand it. Her results came back. Her blood sugar level was abnormal.
With a healthy diet she might have a chance of missing diabetes. But if it doesn’t work she’ll be on insulin for the rest of her life. She walked out of the hospital. The arms of her mother surrounding her. A sense of uncertainty in the air. She did not know what the future held. But she was told that she at least won the race…
CHALLENGE #2: SELF DRIVING CARS
Identify the 3 biggest challenges to bringing self driving cars to South Africa and explain why you consider these to be the largest barriers to a driverless tomorrow.
You are put in charge of bringing driverless cars to South Africa. What is the most critical first step to doing so, and how do you put your idea into action?
FEATURED SUBMISSIONS: Hlengiwe Thabete, Inanda Seminary
A: The are a lot of challenges that might be faced with bringing self driving cars to South Africa but the ones I can highlight are as follows;
The poor infrastructure. Self driving cars need a specific infrastructure to function upon and South Africa will not have that infrastructure for many years to come due to the budget being low and the rate of corruption.
Secondly South African road signs are vandalised by citizens of South Africa themselves. It has been proven that self driving cars get confused because of the poor development of road signs.
Thirdly and lastly I think taxi drivers will be a huge problem. Even now we find taxi drivers envying Uber drivers and striking about everything that does not please them and the way they drive is against the law and self driving cars are not mobiled to deal with that.
The first thing I would do is to construct a good infrastructure for self driving cars. Many car dealerships would like to bring self driving cars to South Africa for their own benefit of course and because of that I believe they are the best people to consult in building the infrastructure suitable for these cars.