We’re about to enter the third week of the Challenge. In real life, that would translate into the third year of business.
While it’s very exciting to have come this far, this stage also marks a turning point: until now, the game has been inward focused, with players concentrating on setting up the correct structures, ensuring they have hired the right team and developing a product that will be attractive to the target market. With all of this in place, it’s time to adopt a more external focus. That’s why the week’s activities centre around formulating and implementing a marketing strategy, before opening the business for eight minutes to gauge the success of this campaign.
The increased intensity of these activities mean that players may feel a little daunted, so it’s important to invest extra attention and effort; supporting them and keeping them motivated this week.